Awesome Sauce required a visual identity, which captured the essence of their offering. Awesome Sauce specialises in social media strategy and consulting for both advertising agencies and corporate clients. Thus, the identity had to appeal to both these client types; it had to be professional, but still feel approachable, fun and beautifully crafted.
Our design solution tapped into the idea of Awesome Sauce being a conduit for excellent social media solutions, but also the ability to start and facilitate important conversations needed to serve each client individually and uniquely. We wanted to capture the essence of this process; from that first important conversation, to asking the right questions, right through to the consumer response to such solutions.