The brief

As part of M-Sure’s visual identity, a new illustration style had to be developed to showcase the company values. In addition, a keepsake was required to communicate and introduce the values to all new and existing staff.

The solution

The values were brought to life through various smaller illustrations that help tell the M-Sure story. Each value contains a specific human-focused illustration, which aims to highlight the business’s human-centred approach. The illustrations were brought to life in a small booklet, which was produced in a layered fashion; revealing different parts of each value as you page through and engage with it. We wanted to create something that was both engaging and beautiful; something anyone would be proud and happy to own.