Marmite held an ‘Art of the Jar’ competition in which creatives had to design or illustrate a limited edition Marmite label.
Two concepts were developed for this:
Love & hate This concept plays on the contrast between love and hate; you either love Marmite or you hate it. It’s a battle of good and evil, in this instance the fight between Marmite and broccoli!
Man’s best friend We all know that dog is man’s best friend; the inseparable bond, the unconditional love and life without judgement. This design places Marmite in the best friend zone; the BFF of all BFF’s. Let the everlasting love begin!